She’s gone and done it. Khloe Kardashian has just released a line of jeans that she claims are designed to fit every curve and judging by the pictures, they definitely fit her’s!
No stranger to setting up a successful business, the Meet The Kardashians reality TV star has been posting teasers of her new range via social media. She is keen to promote a healthier approach to sizing in women’s fashion and wrote on Instagram that Good American is ‘all about loving yourself no matter what! #GoodSquad.’ If Khloe’s choice of models are anything to go by, the budding young brand is set to diversify the market like never before. Kardashian has hand picked her models for their shapes, sizes and personalities, with plus size blogger Gabi Gregg and curvacious actress Daphne Joy modelling her range, instead of conventionally skinny models.
The inclusive line offers a range of jeans in various colors and styles in sizes 0 to 24 and feature “contour waistbands, stitching details and special fabrications that give each pair a precise fit designed to flatter every curve.”
The denim comes in three silhouettes: skinny (“Good Legs”), high waisted (“Good Waist”) and a boyfriend cut (“Good Cuts”), with added colours and finishes for diversity in range. The only catch is the price, with jeans starting at $159, they’re not exactly affordable, but the cost reflects a good cause. Khloe is maxing out on the “goodness” of her Good American range by making it as sustainable as possible. The denim is locally produced in Los Angeles, a fair living wage is provided to factory workers and she has high hopes of supporting local communities and charities.
The question is, will Khloe’s Good American jeans break the internet, like Kylie’s Lip Kit did?